If you’re sending automated texts to your customers — like appointment reminders, order updates, or promotional offers — you’ll be using A2P 10DLC messaging. This guide explains the fees and procedures associated with A2P 10DLC when using the La Chart (or LeadConnector).
Brand Registration Fees
Before sending A2P messages, your business must register a brand.
| Brand Type | One-Time Fee | Details |
| Sole Proprietor Brand | $4.41 | For individuals or businesses without an EIN. |
| Low Volume Standard Brand | $4.41 | Supports up to 6,000 segments/day. No secondary vetting. |
| Standard Brand | $48.51 | Includes secondary vetting. Supports up to 60,000 segments/day. |
Note: Brand registration is required before campaign setup and impacts your throughput (MPS).
Campaign Registration Fees
Each campaign use case (e.g., marketing, account updates) must be registered.
| Fee Type | Amount | Details |
| Campaign Vetting Fee | $16.54 | One-time fee per campaign submitted, whether approved or not. |
| Monthly Campaign Fees | Varies | Charged monthly per approved campaign, as shown below: |
Monthly Campaign Fees by Type
| Campaign Type | Monthly Fee |
| Standard | $12.00 |
| Low-Volume Mixed Use | $1.70 |
| Sole Proprietor (Starter) | $2.21 |
| Special: Charity/501(c)(3) | $3.30 |
| Special: Emergency Services | $5.50 |
Pro Tip: Group similar use cases together to reduce monthly campaign costs.
Carrier Message Fees
These fees are charged per SMS/MMS message segment by the mobile carriers and are in addition to registration fees.
AT&T Fees
| Message Type | Registered | Unregistered (After June 1, 2023) |
| SMS (per segment) | $0.002 | $0.01 |
| MMS | $0.0035 | $0.015 |
T-Mobile (and Sprint)
| Message Type | Registered | Unregistered (After Aug 1, 2023) |
| SMS (per segment) | $0.003 | $0.006 |
| MMS | $0.01 | $0.015 |
⚠️ T-Mobile charges for both inbound and outbound messages.
Verizon Wireless
| Message Type | Registered | Unregistered (After July 1, 2023) |
| SMS (per segment) | $0.003 | $0.01 |
| MMS | $0.005 | $0.005 |
TCR Trust Score & Vetting
Your Trust Score (given by The Campaign Registry) determines your message throughput. Scores are based on EIN validity, brand consistency, website accuracy, years in business, and more.
- Secondary Vetting (included in Standard Brand fee) helps improve Trust Score.
- Low Trust Score? Appeal within 45 days for free. After that, a $40 re-vetting fee applies.
- Enhanced Vetting (optional) costs $95.
Important Reminders
- All 10DLC numbers must be registered. As of August 31, 2023, unregistered messages are blocked.
- All opt-ins must be explicit and verifiable.
- Visit your La Chart Trust Center to begin registration and manage campaigns.
To learn more, please click here.
Questions?
Need help with your brand or campaign registration? Contact La Chart Support at:
📧 [email protected] visit our Help Center:
🌐 help.getlachart.com/